HANSON
& SCHWAM TO HANDLE
WARRIOR PR DUTIES
Los Angeles, CA (August 5, 2004) - Industry public relations veteran Gene Schwam, of Hanson & Schwam, has been named to handle PR duties for Warrior Records, as announced today by Jim Ervin, CEO, L.A. Entertainment, Inc.
"We are pleased to have Gene taking care of our press related agenda," expressed Mr. Ervin. "We have become good friends over the past five years and there is no one better in the Public Relations field. Gene's strength lies not only in his masterful ability to relate stories to the industry, but also in his creation of ingenious scenarios for the launching of new projects."
"I have enjoyed the relationship that Jim and I have developed between Hanson & Schwam and Warrior Records," said Mr. Schwam. "The industry needs to get back to embracing quality music companies, such as Warrior. There needs to be a refocusing of their attention on the music that is being released into the marketplace. I see great similarities between Warrior and another label that I represented in it's early years called Motown. We all know how that story turned out and Jim has the potential to facilitate the same level of success."
About Hanson
& Schwam
Since 1955, the publicity firm of hanson &
Schwam has been based in Los Angeles, working with major entertainment industry
producers and celebrity clientele.
About Warrior
Records
Warrior Records is a music company whose products
are distributed worldwide. Its businesses also include publishing divisions
that administrate a wide range of copyrights, a music supervision firm specializing
in motion picture and television soundtracks, a marketing & promotions company,
and a new media and technologies division that develops and implements new formats,
e-commerce, and emerging Internet methodology.
Warrior Records is a division of L.A. Entertainment, inc., a California based entertainment corporation.
Copyright
2004 Warrior Records
A division of L.A. Entertainment, Inc.
All Rights Reserved