Warrior Records and Distribution, a division
of L.A. Entertainment, Inc., was formed by President/Staff Producer,
Jim Ervin and established with national distribution in 2004. The label proceeds with the ideal of offering opportunities to talented
artists who wish to embrace the best of what an active indie company can offer, while also enjoying major label distribution channels.
This business started with
the independent. From the 1970's through today, the distribution channels
have been dominated by what is now the Big 4 (BMG/Sony, EMD, WEA, and Universal).
But, as we watch various new technologies become commonplace,
we are seeing a shift back toward the independent. Sales attributed globally
to indie outlets continue to rise. We are the ones who take the initial risk,
develop the artists, package the products, and create a demand for it. Independents
are the A&R departments for the majors.
Warrior thanks all companies
that are involved in independent releases, for they strive to support the creative spark that drives this industry.
Warrior Records and Distribution
Record Label and Distributor
Warrior enjoys a diverse
catalog covering media and music releases in many genres, including alternative rock, classic rock, r&b, rap, adult
contemporary, folk, and many others. Our products are distributed worldwide via Universal Music Distribution, as well as through independent distribution channels.
Warrior's parent company,
L.A. Entertainment, Inc., has three publishing companies: New Entity Music (ASCAP),
New Copyright Music (BMI), and New Euphonic Music (SESAC). We own and administer
a select catalog of over 500 copyrights. Through innovative marketing and strategic
partnerships, we aggressively pursue opportunities to maximize our repertoire
in all media outlets, including motion picture, television, and videogame soundtracks.
Promotion And Marketing
L.A. Entertainment, Inc., maintains K.I.S.S. Marketing & Promotions, a company
dedicated to the marketing & promotion of third party products, both in
the music, motion picture, television, and consumer product related industries.
K.I.S.S.' clientele includes major labels, studios, advertising agencies, and
Merchandise & Touring
L.A. Entertainment Merchandise is
dedicated to providing merchandising services to touring artists, including; design, ordering & fullfillment, tour seller staffing, and all related aspects.
Network Enterprises Worldwide
(N.E.W.) is L.A. Entertainment, Inc.'s new media and technologies division.
N.E.W. develops and implements new formats, e-commerce, and emerging internet
L.A. Entertainment, Inc.'s
new music magazine, the Indie Portal, is a gateway dedicated to showcasing the
hottest acts in new music on a global level. No hype, no fluff, just great music.